increase visitors to your site

There are no cast iron guarantees that any activity will increase site visitor numbers, but there are a number of actions that you can take to potentially increase traffic to your web site. When your site goes live Stonyweb will already have used basic search engine optimisation, inserted ‘keywords’ and will register your site with the main search engines to help maximise the opportunity for visitors to find your site easily.

There are however other simple actions that you may wish to consider taking yourself to help improve rankings with search engines and a selection of these options are listed below for your assistance.

1. You can add your business to social networking sites such as Twitter and Facebook, with links to your web site. This method is becoming increasingly popular and is a powerful way of potentially increasing visibility of your new site as well as communicating with your customers. As part of the service stonyweb will set up links to these sites, adding features such as a Facebook ‘like’ button

2. ‘Blogging’ is an increasing powerful method of increasing exposure for your business, and increasing visitors to your web site. It does require effort to maintain regular and meaningful content, but there are now organisations that can help you achieve this.

3. Exchanging links. One of your aims should be to get your site listed at or very near the top of any search results displayed by search engines. The proper use of keywords in the text on your site will help this but your site will potentially rise considerably in Google’s rankings if you have links from other relevant sites. One way to do this is to exchange links, i.e. if you have a link to a supplier’s site you could ask them to link to yours. Try contacting them, also professional or trade organisations and associations. A ‘professional’ or ‘trade’ logo added (with permission) on your site could be a link to them as well as letting your potential customers know that you are properly registered. Over 50% of searches are carried out in Google, so these actions could be well worth following up.

4. Many trades and professions have directories, get your site listed in them. Don’t overlook ‘Yell’ or ‘Scoot’ and other online telephone and local directories either, most will include a link to your website without any cost, again adding to potential search engine ranking.

5. Word of mouth is a powerful way of not only getting your site advertised but is also an excellent way to get feedback.

6. If you advertise in the local press or magazines, don’t forget to include your website address

7. Generate fresh content for your site from time to time. A site that is regularly updated with fresh content will encourage visitors to return

Of course, attracting more visitors is vital, but more importantly you want to convert these visits to sales or business. Key to this is ensuring that the text (or copy) on your site is relevant to and is targeted at your potential customers, it is specific and of interest, clear and covers the main topics concisely. Stonyweb will help meet this objective.

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